Targeted Digital
Advertising
DESIGN | FRONT END DEV
Targeted digital advertising on mobile platforms requires a lot of patience and creativity. There is stiff competition when it comes to the digital marketing industry, so it is vital that Ads retain a competitive edge by being innovative and eye-catching. I have experience creating everything from simple interstitial Ads to fully interactive HTML based Ads.
Interstitial Ads
Here are a few Interstitial Ads that rely solely on aesthetics to generate "click through" events. Interstitial Ads, like the ones displayed below, are technically the easiest type of Ads to create, but their simplicity forces them to require a higher caliber of aesthetic value. These Ads had to follow the brand guidelines of every party involved.
Interactive Ads
Below are a few examples of fully interactive Ads. These are made possible by front end development tools such as HTML, CSS, and JavaScript. Using the Phaser.io framework, which provides the physics logic, I was able to create a variety of unique Ads that differed in looks as well as functionality. Code draws all assets from sprite sheets, and displays them at the appropriate time.
Collaborations
Designing ads for multiple clients at the same time can come with challenges. It is vital to keep a flexible work flow to be able to shift gears from one project to the other as seamlessly as possible. Below are a few of the companies I designed ads for.