UI | UX DESIGN
The Adidas collaboration with the Yeezy brand is featured in this concept. Below are mockups of how a sign up / pre-release page might look. In this mockup I took a different approach than what the brand currently looks like, while still retaining a few references to the original styling.
The purpose of this page is to announce the release of a new shoe design, give a bit more information about the product, and prompt the user to sign up to receive follow up emails. Users have the option of looking at photographs taken at different angles or toggling through colorways. The point of this page is to create a bold statement about the product in order to get users interested enough to submit their emails.